store policy

customer care

Reign Glo makeup brand is an industry disruptor for preaching health and skincare first, makeup second, but its business model and customer service team are disruptive, too.

Co-founder Mia Fisher explains that they built Reign Glo around the crowd sourced opinions of real women of color about the beauty and skincare products they would like. By engaging with different women of color on social media and in real life, they’ve built a brand that was about affordable skincare and beauty products that made women of color feel they can shine and are good to use.

And that understanding hasn't faded from view since Reign Glo has grown from in idea to a physical product -- in fact, it's still the guiding philosophy when Reign Glo brings new products to market.

Like you may have, we've been waiting for this moment. We feel now is the most vital time to fill the void in cosmetics that has left women of color marginalized. Most of the products Reign Glo offers are infused with botanical extract and or Hemp and cruelty-free in another example of the brand listening to the room.

Reign Glo’s customer service department, are responsible for collecting and responding to customer comments and messages on social media, blogs and creating individualized experiences with each engagement. Perhaps that's why the team is a team within the marketing department, because content creation is a big part of Reign Glo's customer service strategy. Our stories are never fully written. Every month, week, day or even hour we experience moments that shape our story. Reign Glo asks,

What Will Your Moment Be?

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payment methods

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• Discover

• MasterCard

• Visa